Last thursday, on the 19th of April, the first Pinterest & Brands workshop at IN10 took place. This is an initiative by Sanne Walvisch (Digital Strategist) and Vincent Luyendijk (Managing Director IN10). It was a big success: Sanne Walvisch has, thanks to her experience and her personal interest in this social media platform, given the attendees a lot of information on the following Pinterest related subjects during this workshop:
- Introduction: What is Pinterest?
- Target group: Is it a woman’s world?
- Where do I start?
- What can I do as a brand on Pinterest?
Aside from this, we dove deeper into the following possibilities that Pinterest gives us:
- Market research tool
- Call to action mechanism
- Brainstorm tool
- Engagement with target groups and influencers
- Product development
- Inspiration tool
Interactive
The workshop was very interactive; every attendee was able to ask specific questions about the use of Pinterest and their business or brand. The reviews and feedback on the workshop are all very postive.
Follow up
The next Pinterest & Brands workshop (the same one, with a brainstorm session included) will be on the 10th of May. More about that here. Are you interested? Please send an e-mail to pinterest@in10.nl. The workshop will be held in Dutch, but are you interested in an English version? Do contact us, we will see what we can do for you.
