IN10 Tip

O’Neill Kite World Cup @ Scheveningen #ONeillKWC

JerryvdKop_ONeillKWC_2012 © O'NEILL EUROPE

Scheveningen is hosting the O’Neill Kite World Cup as we speak, from 15 until the 20th of may. It’s the very first PKRA World Tour in Holland, celebrating O’Neill’s 60th birthday. And I, born and raised in this little town by the sea, am so proud of that and can’t wait to go and watch the action! I will be there taking photo’s and sharing via Twitter and Instagram from tomorrow on: Most of us are working during the day, and therefor we’re now kind of ‘missing the heat’…

Updates
But luckily, O’Neill (and O’Neill Netherlands as well) is doing a great job posting the photo’s, sharing updates and recaps like the one below. We’re even able to watch who’s waiting for the next heat (and who won the previous) and check out the weather (They normally ride at 12 knots)..  See some of the action live via the Scheveningen Live Surf Webcam. Are you there? Get social and twitter via #ONeillKWC

Favorites
Youri Zoon (NL) is currently holding the title of world champion. Youri, Alex Pastor (ESP) and Alberto Rondina (ITA) are the three big favorites to win this competition.

Party
The entrance to the kite world cup is free. But the party of this event is one you don’t want to miss. On Friday (tickets 12,50), aside from some DJ action, Go Back To The Zoo is performing live! On Saturday (tickets 5 euro) we can enjoy the sunny danceable melodies of Splendid. More info and tickets here. The party will go on untill 1 in the morning. Not done yet? Beachclub Naturel is throwing a great party unitll 4 in the morning.

Connect
ProKiteTour on Twitter
O’Neill NL on Twitter
O’Neill on YouTube
O’Neill on Vimeo
O’Neill on FB
O’Neill NL on FB
Youri Zoon on Twitter
Youri Zoon on FB

Pinterest & Merken (workshop) @IN10 op 5 juli

Pinterest Workshop @ IN10

Pinterest. Een online prikbord. Je organiseert en bewaart er alles wat je mooi vindt. Pinterest is het snelst groeiende social network ooit. Inmiddels zijn er meer dan 12 miljoen gebruikers wereldwijd en dat aantal neemt zienderogen toe. Merken als H&M, Guess, Wholefoods, Sanoma (101 Woonideëen),  Amazon en Mattel (Barbie) maken inmiddels al intensief gebruik van Pinterest. Ook Nederland doet haar best om bij te blijven. Het aantal ‘pinners’ groeit per dag.

Workshop
Op 19 april vond de eerste IN10 Pinterest & Merken workshop plaats. Vanwege het grote aantal aanmeldingen en de positieve reacties, geven we een vervolg hierop. Het is dezelfde workshop in een iets ‘scherper jasje’. Dat wil zeggen: Iets korter, inclusief een brainstorm sessie erna waarbij je zelf aan de slag gaat en dit weer deelt met de groep.

In deze interactieve workshop brengen we je volledig up to date over de mogelijkheden van Pinterest voor jouw merk;

  • Algemene introductie Pinterest
  • Doelgroep (is het echt een vrouwending?)
  • Waar begin ik?
  • Wat kan ik als merk met Pinterest?

Daarnaast bekijken we de volgende mogelijkheden die Pinterest biedt:

  • Marktonderzoek tool
  • Actiemechanisme
  • Brainstorm tool
  • Engagement met doelgroepen en beïnvloeders
  • Productontwikkeling
  • Inspiratie tool

Pinterest biedt vele mogelijkheden, we helpen je ze te ontdekken en een voorsprong te nemen met jouw merk.

Schrijf je in
De workshop wordt verzorgd door IN10 in samenwerking met Sanne Walvisch, één van de Pinterest experts in Nederland. Aan de hand van relevante en inspirerende cases en onze eigen ervaringen gaan we op zoek naar de mogelijkheden van Pinterest.

Datum: donderdag 5 juli
Tijd: van 13.00 uur tot 16.30 uur
LocatieKratonkade 7, 3024 ES Rotterdam
Prijs; EUR 195 p.p. (ex btw)
Deelnemers; maximaal 10

Inschrijven
Schrijf je in voor deze workshop door een mail te sturen naar pinterest@in10.nl ovv ‘Pinterest 5 juli 2012′. Mocht je op deze datum niet kunnen, maar wel geïnteresseerd zijn, stuur dan ook een mail. We organiseren de komende tijd meer Pinterest workshops.

Pinner of the week – Tracey Chan

Pinner of the Week - Tracey Chan

It’s friday again. Almost weekend & time for the ‘Pinner of the Week‘! I was lucky to bump into the pins of this girl some days ago. She is a real pin-o-holic (over 13000 pins and counting). She pins the most cute, funny and original stuff. She is a happy person, at least she makes her followers happy with her funny pins!

Tracey Chan
Meet Tracey Chan! From the sunny islands of  Trinidad and Tobago, she pins and pins and pins. Oh, she is an artist, writer and photographer too. A creative girl indeed! More about her here. I laughed out loud at some pins. Her boards ‘Spirit‘ (this one, not surprisingly has over 105240 followers) and ‘Squee‘ ~ as she describes it herself as really cute crap ~ make you smile. I am a big fan of the colors mint green and turquoise, so her board ‘Squealy Tealy‘, with all things teal, aqua, mint and blue made my heart skip a beat (almost). Original is the board full of awesome things. The board ‘Yogariffic‘ makes me feel lazy and stiff. Nonetheless, the board ‘Love‘ makes me smile again :) .

Thank you, Tracey! Keep up the happy pins. Tracey is on Twitter too!

Former pinners of the week
1. Erika van der Bent.
2. Wesley van Breukelen.
3. Tiger Hellstrom.
4. Mathias Host Normark.
5. Monique vd List
6. Steven McGaughey

Tonight Releaseparty Soigneur @LaBru

Soigneur_logo

Tonight at 19.30 (but you are more than welcome to have a drink and celebrate from 18.00), the Soigneur will officially be released at Café LaBru in Rotterdam. Soigneur is a Dutch magazine and cross-media bike platform; visit the website and blog. Soon there will also be a Soigneur app. In collaboration with other cycling fans and creatives we (Tot en met ontwerpen & IN10) give shape to the love of bikes.

Come and join us tonight at Café LaBru!

The First Pinterest & Brands Workshop @IN10

Pinterest Workshop @ IN10

Last thursday, on the 19th of April, the first Pinterest & Brands workshop at IN10 took place. This is an initiative by Sanne Walvisch (Digital Strategist) and Vincent Luyendijk (Managing Director IN10). It was a big success: Sanne Walvisch has, thanks to her experience and her personal interest in this social media platform, given the attendees a lot of information on the following Pinterest related subjects during this workshop:

  • Introduction: What is Pinterest?
  • Target group: Is it a woman’s world?
  • Where do I start?
  • What can I do as a brand on Pinterest?

Aside from this, we dove deeper into the following possibilities that Pinterest gives us:

  • Market research tool
  • Call to action mechanism
  • Brainstorm tool
  • Engagement with target groups and influencers
  • Product development
  • Inspiration tool

Pinterest Workshop photo 3 Pinterest Workshop photo 4

Pinterest Workshop photo 3

Interactive
The workshop was very interactive; every attendee was able to ask specific questions about the use of Pinterest and their business or brand. The reviews and feedback on the workshop are all very postive.

Follow up
The next Pinterest & Brands workshop (the same one, with a brainstorm session included) will be on the 10th of May. More about that here. Are you interested? Please send an e-mail to pinterest@in10.nl. The workshop will be held in Dutch, but are you interested in an English version? Do contact us, we will see what we can do for you.