One year on the internet. One illustrator that captured 20 things that happened the last year. Can you spot them all?
You might have come across the word curating, curator or to curate incidently or even quite frequently lately. Some of you may fully understand the meaning and more importantly why it is essential to know about it. Great stuff! For all others here’s some quick info to clarify the term and to start thinking if it’s something you need to dive into a bit more, follow or even start doing, personally or as a brand.
“A curator is a manager or overseer and is derived from the Latin curare meaning “take care”.” Great. Pretty clear so far, but you might think: “So?”. Rightly so, but hold your horses, because further down the same Wiki link some more digiwise info is given: “In the same way [...] a museum curator may acquire objects of relevance [...] the injection of technology and impact of social media into every aspect of our society has seen the emergence of technology curators; someone who is able to disentangle the science and logic of a particular technology and apply it to real world situations and society, whether for social change or commercial advantage.”
In the current day and age where there is so much information we can not even fathom it anymore, almost every surf on the internet starts with search engine Google and although that’s fantastic it can’t really replace people. And because we are people ourselves (just do the quick Descartes check), we prefer advice, inspiration or just simple tips and tricks from other humans; the latter group is often referred to as curators.
Two way street for humans and brands alike
The great thing about curating is you can be a curator and a curatee at the same time, albeit on different topics. It’s a great way to move forward as a human race. And although having a great human curator is the best (Check out Laughing Squid or Brainpicker for two examples of platforms by humans), there definitely is a role for brands as well. Brands have a personality and – in the words of Jules from Pulp Fiction – “personality goes a long way“. Brands can facilitate or embrace curation. Through old school media like magazines, thus bundling what we might find interesting, through digital platforms or for instance branded apps. A great example is an app helping you to curate apps yourself called Appflow. Flipboard is another great one of course letting/helping you curate your own magazine. If you don’t already have it, it’s a definite must on tablet and smartphone. And check out beerbrand Beck’s and it’s Gigfinder. Curating thus is a great way for brands to add real value to people’s lives.
So, now you know about curating and curators and can decide if you want to use one, be one – personally or as a brand. And of course there’s always the other option: not use it nor be it whatsoever, but I wouldn’t go for that one.
Because let’s be honest, we’re all a little bit lazy so once in a while it’s great to get some good advice from people or a brand you trust and who just know(s) more than ourselves on a subject, service or something else.
Also check out our 8 Digital Trends which include curating and others such as brand butlers and TV Next.
A couple of weeks ago, me and Juri (Creative at IN10) went to the Fontanel Finals WdkA Gradutation Exposition at LantarenVenster & the Fenixloodsen. The class of 2012 was a big one, a lot of work was expositioned.
Standing out in the crowd
Because of the way it was set up, not all the work got the right attention that it deserved. So we may have missed some great work. But on the other hand, good and obvious concepts were the ones that stood out. These concepts, that trigger us, and where you don’t have to look for explanation or the story behind it, are in our opinion the best. Whether this is fashion, design, illustration or another subject…
One concept left a big impression on us, and really stood out in it simplicity, was the gradutation project by Thijs de Jong. The way of communicating the project to it’s viewers, the way it was presented. It all fell into place. It was clear and relevant from start to end. One of those ideas where you go ‘Hah, why didn’t we think of this?’. It’s called ”Hallo Oma‘ (Hello Grandma).
This was about the addiction to notifications. He tested whether this addiction could happen to his grandma. But not in the form of a smartphone. He placed a simple tiny printer in her house that printed messages from friends and family from all over the world. When a message would be waiting for her to be printed, a little red light would notify her about it. She would have to push the button to receive it. In a video, he interviewed his grandma about the printer and the way it effected her. ‘After doing groceries, I would hurry in and go look if there are messages waiting for me, it is very special that you are able to read these kind of messages from friends and family that live all over the world.’ – Conclusion – She got a little addicted to the printer… Very well done, Thijs!
See what other agencies thought of the Fontanel Finals here.