Internet

Pinterest & Merken (workshop) @IN10 op 5 juli

Pinterest Workshop @ IN10

Pinterest. Een online prikbord. Je organiseert en bewaart er alles wat je mooi vindt. Pinterest is het snelst groeiende social network ooit. Inmiddels zijn er meer dan 12 miljoen gebruikers wereldwijd en dat aantal neemt zienderogen toe. Merken als H&M, Guess, Wholefoods, Sanoma (101 Woonideëen),  Amazon en Mattel (Barbie) maken inmiddels al intensief gebruik van Pinterest. Ook Nederland doet haar best om bij te blijven. Het aantal ‘pinners’ groeit per dag.

Workshop
Op 19 april vond de eerste IN10 Pinterest & Merken workshop plaats. Vanwege het grote aantal aanmeldingen en de positieve reacties, geven we een vervolg hierop. Het is dezelfde workshop in een iets ‘scherper jasje’. Dat wil zeggen: Iets korter, inclusief een brainstorm sessie erna waarbij je zelf aan de slag gaat en dit weer deelt met de groep.

In deze interactieve workshop brengen we je volledig up to date over de mogelijkheden van Pinterest voor jouw merk;

  • Algemene introductie Pinterest
  • Doelgroep (is het echt een vrouwending?)
  • Waar begin ik?
  • Wat kan ik als merk met Pinterest?

Daarnaast bekijken we de volgende mogelijkheden die Pinterest biedt:

  • Marktonderzoek tool
  • Actiemechanisme
  • Brainstorm tool
  • Engagement met doelgroepen en beïnvloeders
  • Productontwikkeling
  • Inspiratie tool

Pinterest biedt vele mogelijkheden, we helpen je ze te ontdekken en een voorsprong te nemen met jouw merk.

Schrijf je in
De workshop wordt verzorgd door IN10 in samenwerking met Sanne Walvisch, één van de Pinterest experts in Nederland. Aan de hand van relevante en inspirerende cases en onze eigen ervaringen gaan we op zoek naar de mogelijkheden van Pinterest.

Datum: donderdag 5 juli
Tijd: van 13.00 uur tot 16.30 uur
LocatieKratonkade 7, 3024 ES Rotterdam
Prijs; EUR 195 p.p. (ex btw)
Deelnemers; maximaal 10

Inschrijven
Schrijf je in voor deze workshop door een mail te sturen naar pinterest@in10.nl ovv ‘Pinterest 5 juli 2012′. Mocht je op deze datum niet kunnen, maar wel geïnteresseerd zijn, stuur dan ook een mail. We organiseren de komende tijd meer Pinterest workshops.

Pinner of the week – Tracey Chan

Pinner of the Week - Tracey Chan

It’s friday again. Almost weekend & time for the ‘Pinner of the Week‘! I was lucky to bump into the pins of this girl some days ago. She is a real pin-o-holic (over 13000 pins and counting). She pins the most cute, funny and original stuff. She is a happy person, at least she makes her followers happy with her funny pins!

Tracey Chan
Meet Tracey Chan! From the sunny islands of  Trinidad and Tobago, she pins and pins and pins. Oh, she is an artist, writer and photographer too. A creative girl indeed! More about her here. I laughed out loud at some pins. Her boards ‘Spirit‘ (this one, not surprisingly has over 105240 followers) and ‘Squee‘ ~ as she describes it herself as really cute crap ~ make you smile. I am a big fan of the colors mint green and turquoise, so her board ‘Squealy Tealy‘, with all things teal, aqua, mint and blue made my heart skip a beat (almost). Original is the board full of awesome things. The board ‘Yogariffic‘ makes me feel lazy and stiff. Nonetheless, the board ‘Love‘ makes me smile again :) .

Thank you, Tracey! Keep up the happy pins. Tracey is on Twitter too!

Former pinners of the week
1. Erika van der Bent.
2. Wesley van Breukelen.
3. Tiger Hellstrom.
4. Mathias Host Normark.
5. Monique vd List
6. Steven McGaughey

Sharing Ideas & Creativity

Last week’s blogpost on Caine’s Arcade made me think about sharing ideas and creativty: The video already went viral, but a lot of people didn’t know it yet and where moved by the story and thankful for sharing it. On Facebook and Twitter,, more than 10 connections shared and liked it, and their friends probably liked it as well, and so on. The internet is powerful. So powerful, that a lot of people fear it as well.

Fear
People sometimes fear for what the world is turning into, with privacy and copyright issues that (for example) Facebook and Pinterest face nowadays. Offcourse, big companies get payed while spreading our information (which we ourselfs put out there), but what have you really got to fear and hide? We are the ones spreading the information. We rarely look at privacy terms and conditions, we just click ‘yes’ or ‘accept’ without thinking. And then we scream and shout when we know what companies do with that information. All and all, I think the world can become a better place, because we are able to use internet to create beautiful stories like these.

Ideas come from ideas
Where do ideas come from? From others ideas. It’s a ‘new’ way of thinking about creativity. Isn’t it all about sharing creative ideas in stead of claiming them and fearing what will happen to them? Here are some great quotes on creativity, sharing and changing the world.

You can’t make footprints in the sands of time by sitting on your butt. And who wants to leave buttprints in the sands of time?” ― Bob Moawad

On YouTube no one has to green-light your idea.— Kevin Allocca

“It’s not about breaking the rules. It is about abandoning the concept of rules altogether” - Paul Lemberg

“The secret of life…is to fall seven times and to get up eight times.” - Paulo Coelho, from The Alchemist

“I have never been especially impressed by the heroics of people convinced they are about to change the world. I am more awed by those who struggle to make one small difference.”
― Ellen Goodman

Anxiety is the dizziness of freedom.- Soren Kierkegaard

“The most fatal thing a man can do is try to stand alone.”  ― Carson McCullers, The Heart Is a Lonely Hunter

“You can change the world again, instead of protecting yourself from it.”
― Julien Smith, the flinch

We get so little news about the developing world that we often forget that there are literally millions of people out there struggling to change things to be fairer, freer, more democratic, less corrupt.— Alex Steffen

Just some light lecture to think about this weekend. It all begins with you!

Pinner of the Week – Steven McGaughey

PinneroftheWeek6

As we are preparing the next (in Dutch) Pinterest & Brands workshop that is planned on the 10th of may (the first one was a big success), the search for cool pinners continues…

Steven Mcgaughey
The pinner of this week is Steven McGaughey. This med student with a big love for design, has cool boards like ‘Build a bike‘,  ‘Concepts + Ideas‘, ‘Nifty products & design‘ and the collaboration boards ‘Favorite iPhone apps‘ and ‘Most Followed Pinterest Users
He already has more than 282211 followers on Pinterest (and ‘just 53′ on Twitter. Tip: Make sure your Twitter account is linked on your Pinterest profile). Check out his website here.

Former pinners of the week
1. Erika van der Bent.
2. Wesley van Breukelen.
3. Tiger Hellstrom.
4. Mathias Host Normark.
5. Monique vd List

Caine’s Arcade – Inspiring story

Your heart will melt and your face will turn into a big smile when you finished watching this movie, if you haven’t seen this already. The 9 year old boy Caine made an Arcade out of cardboard, but never got customers. This video is about the best day in his life.

The power of online
I love stories like these, that show how powerful ‘online’ can be, and how it can turn ‘something small and offline’ (zero customers) into a big succes (give a boy the best day of his life, regular customers, a video that went viral, a song and 111K+ likes on Facebook). This video went viral about a month ago.

Via Ren Phillips (Pinterest).