A couple of weeks ago, me and Juri (Creative at IN10) went to the Fontanel Finals WdkA Gradutation Exposition at LantarenVenster & the Fenixloodsen. The class of 2012 was a big one, a lot of work was expositioned.
Standing out in the crowd
Because of the way it was set up, not all the work got the right attention that it deserved. So we may have missed some great work. But on the other hand, good and obvious concepts were the ones that stood out. These concepts, that trigger us, and where you don’t have to look for explanation or the story behind it, are in our opinion the best. Whether this is fashion, design, illustration or another subject…
One concept left a big impression on us, and really stood out in it simplicity, was the gradutation project by Thijs de Jong. The way of communicating the project to it’s viewers, the way it was presented. It all fell into place. It was clear and relevant from start to end. One of those ideas where you go ‘Hah, why didn’t we think of this?’. It’s called ”Hallo Oma‘ (Hello Grandma).
This was about the addiction to notifications. He tested whether this addiction could happen to his grandma. But not in the form of a smartphone. He placed a simple tiny printer in her house that printed messages from friends and family from all over the world. When a message would be waiting for her to be printed, a little red light would notify her about it. She would have to push the button to receive it. In a video, he interviewed his grandma about the printer and the way it effected her. ‘After doing groceries, I would hurry in and go look if there are messages waiting for me, it is very special that you are able to read these kind of messages from friends and family that live all over the world.’ – Conclusion – She got a little addicted to the printer… Very well done, Thijs!
See what other agencies thought of the Fontanel Finals here.