Do you know Pinterest? A question a lot of people can reply affirmative. How can I or my brand use it? A question mostly pre-rolling a moment of silence.
Above you’ll find an interesting flowchart (source: SocialMedia.nl) giving you the opportunity to – step by step – let you come up with an answer to the title question. Of course Pinterest is far from being as humongous as Facebook (6,5 mln active members in the Netherlands), but in May the Netherlands already had 200.000 monthly visitors, coming from only around 50.000 Dutch Pinners in March (source: Marketingfacts).
Furthermore, image can be (a lot more) powerful (than words), also to increase conversation, sharebility and likebility. Of course Facebook can be used for that as well, but Pinterest is sort of the most pure and well done social medium for it. And especially for the people from Holland: success in the US often heralds succes in our country.
What usually works best to really understand a specific media is of course to start working with it; despite everybody’s consistent lack of time. First step: Sign Up; and don’t let the fact you have to wait for a couple of days for acceptance get in your way. In the meantime, if you want to learn more, register for our Pinterest-workshop (next one is on July 5th).
Other useful links (last two are in Dutch)
-Pinterest, Sign up
-Brands on Pinterest, by Kelly Lieberman
-Pinterest. Een Goudmijn voor Merken, weblog van Sanne Walvisch
-Pinner of the Week, kijk hoe & wat anderen doen op Pinterest van Rosalie Ruardy