The future of TV
The future of TV
How does the VPRO (Vrijzinnig Protestantse Radio Omroep [Liberal Protestant Radio Broadcasting Corporation]) remain visible and accessible for a young target group that mainly uses online media? The broadcaster is a strong brand with many successful titles, but also competes with Netflix and popular YouTube channels. Together we explored the future of the media landscape and placed a dot on the horizon to become independent of an outdated model based on linear television in the long term.