The future of TV

The future of TV

How does the VPRO (Vrijzinnig Protestantse Radio Omroep [Liberal Protestant Radio Broadcasting Corporation]) remain visible and accessible for a young target group that mainly uses online media? The broadcaster is a strong brand with many successful titles, but also competes with Netflix and popular YouTube channels. Together we explored the future of the media landscape and placed a dot on the horizon to become independent of an outdated model based on linear television in the long term.

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