The Next Web Conference Europe 2016 – five highlights

Did you miss out on the TNW last week? Well then here are our five highlights of what turned out to be the biggest
The Next Web Conference Europe ever in Amsterdam.

Bjorn Stolte

1. De AI + UI + I-formula

Aparna Chennapragada | Google Now
Product Director of Google, Aparna Chennapragada, explains the formula AI + UI + I. Modern User Interfaces are much smarter and more dependent on Artificial Intelligence and the personal preferences of the user. User stories have already become an established part of the initial design process. We therefore have to work a lot closer with the technology when making the design. On the basis of technical user stories, the user interface can be modified to provide the optimum user experience.


2. ‘The development of an AI system is a lot like raising a child.'

Christoph Auer-WelsbachIBM Watson Partner Innovation Leader Europe
That means the developers of AI systems have a responsibility to make sure they are well behaved AI systems. We already give much more anonymity to computers than we sometimes think. Take anti-aircraft systems or automated taxation processes for example. It now has to be taken further than just relying on patterns, and used help to solve more complex challenges with multiple influence factors/needs.

The development of an AI system starts with the collection of the right data. Stage 1 is letting the AI help you to make the right decisions. Stage 2 is letting the AI make the decisions itself and to react to situations independently. You work towards this through a long process of training and fine-tuning.

3. The Airbnb of the 3D printers

Brian Garret | 3DHubs
Upload your 3D design, choose a 3D print service in your local area, and go and collect your order! 3D Hubs has developed an online platform where creators can do business with anyone who wants to hire their 3D printer. An inspiring story, told by the founder Brian Garret, about how local communities are being activated to unlock their city and become a member of 3D Hubs. A great example of a smart social strategy, which is made the rapid growth of this concept possible.

4. New VR applications

Robert Scoble | UploadVR
VR as we know it is going to evolve rapidly over the coming years. For example, Virtual Reality will become a lot more interactive, and this has already started with HTC Vive. Sensors scan the room so that augmented interfaces can be integrated with the physical space in a natural way. When you put the VR headset on, for example, you might see yourself standing in your living room, but augmented interfaces can be displayed on the table which you can then interact with using your hands. And hands are not the only new way to interact in VR, because they are now experimenting with your eyes as well. An ‘eye sensor’ has already been developed which enables you to interact by moving your eyes.

brendan-zuckerberg-touch Source:

5. Become a trend-driven innovator

David Mattin | Global trend & insights Trendwatching
Every business manager, entrepreneur, innovator, and marketer wants to know what their customers will be doing next. The problem, according to David Mattin of Trendwatching, is that the knowledge used to work this out is often based on errors and misconceptions. He has written a book about how you can use trend-driven innovation to exceed the expectations of your customers. One promising trend is Beneficial Intelligence: in 2016 consumers will embrace digital services that make sincere and smart decisions for them.