A story can be told in many ways and each topic brings its own challenges in communicating and convincing an audience. Through the course of multiple scoping sessions we searched through all sorts of (visual) storytelling. By picking the perspective of one persona we found the most appealing common thread to tell the story.
Open your eyes
With the concept "Wie weg is, is niet gezien" (loosely translated as: "Out of sight, out of mind"), we make it tangible that finding the children is the first step in helping them. Throughout the story you can virtually open and close your eyes. With your eyes open you can see the results of the Aidsfonds strategy. Close your eyes and you see what happens when we lose the children out of sight.
In order to bring the content closer to the reader, we chose for a parallax storytelling page. By scrolling, moving images are interspersed with texts, bringing a complex and compelling story together in a clear, concise and poignant way.
On the page multiple interactives help bring the message closer to home. These fit into the way you are used to using your phone: accept a notification, click away a barrier and scroll through a calendar of medication. By doing this you experience the story in more ways than one and get closer to the content than by simply reading or watching passively.