An interactive lifesaving story

Aidsfonds

The project

Aidsfonds wants to enlist the Dutch public in the fight against AIDS, by drawing attention to their approach to find and help children with HIV. Through online interactive storytelling we reach out to the widest possible audience: everyone who wants to make the world a better place. Creating awareness and understanding are the primary goals, generating donations is secondary.

The result

We developed a mobile-first interactive experience to explain the strategy for helping children, showing step-by-step how the Aidsfonds' unique approach makes vulnerable children visible. The story has been split up in bitesize snackable portions with interactions and explanations that allow for delving deeper and understanding more of the strategy. Strong visuals and striking copy make a visceral impact on the viewer, whilst conveying a message of hope.

Story scoping

A story can be told in many ways and each topic brings its own challenges in communicating and convincing an audience. Through the course of multiple scoping sessions we searched through all sorts of (visual) storytelling. By picking the perspective of one persona we found the most appealing common thread to tell the story.

split image

Open your eyes

With the concept "Wie weg is, is niet gezien" (loosely translated as: "Out of sight, out of mind"), we make it tangible that finding the children is the first step in helping them. Throughout the story you can virtually open and close your eyes. With your eyes open you can see the results of the Aidsfonds strategy. Close your eyes and you see what happens when we lose the children out of sight.

Scrollytelling

In order to bring the content closer to the reader, we chose for a parallax storytelling page. By scrolling, moving images are interspersed with texts, bringing a complex and compelling story together in a clear, concise and poignant way.

Fullscreen image

Interactives

On the page multiple interactives help bring the message closer to home. These fit into the way you are used to using your phone: accept a notification, click away a barrier and scroll through a calendar of medication. By doing this you experience the story in more ways than one and get closer to the content than by simply reading or watching passively.

Up next

How CX design saves UNESCO Kinderdijk

We place functional cookies to let this website function properly, analytic cookies to track usage and marketing cookies to improve your experience on this website. These cookies don’t use personal information. If you don’t want cookies you can change your cookie settings.

Cookie settings