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Digital platform Anne Frank House

Anne Frank Foundation

A new generation

The renewed Anne Frank House opened it’s doors in Amsterdam in november 2018. The life story of Anne Frank has to be told to a new generation. Many of the visitors are under 25 and are from countries outside of Europe. This means we need to give more historical context and offer a bigger insight into the background of Anne Frank’s life story. DOOR, the culture label of IN10, has been asked by the foundation to create a ‘future proof’ digital storytelling strategy to convey this renewal.

  • Result With a layered content approach the new site enhances the total experience of people’s visit to the Anne Frank House. Visitors can get to know Anne Frank online and step by step find more information about her by, among other things, virtually walking trough the Secret Annex. A lot of thought has gone into making the historical content visually available. A new addition is “Current day Anne” (Anne Anno Nu) where the younger audience is being challenged to think about current day theme’s like discrimination and equal rights.
  • Visit site www.annefrank.org

Seamless integration of two environments

The platform consists of a corporate environment and the storytelling environment which we seamlessly integrated with each other. This allows us to create links between every type of content available: a 3D annex, a timeline or the theme prejudice to find and order an educational program or buy a museumticket.

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Design Premise

Anne Franks diary provided the inspiration to make red a primary colour and make use of transparency. Anne’s handwriting gave us the idea to use pastel colours and diagonal lines. The extensive use of black and white (sepia) photography enriches the historical feeling of the platform.

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“I nearly fainted with fear that this stranger would be able to discover our beautiful hiding place” - Anne Frank, 20 October 1943 -

Enter the Secret Annex

Walk around the Secret Annex looking exactly like it did as when Anne was hiding here. Find remarkable items as you ‘walk’ around the Annex. Why are there binoculairs on the sill? Watch the video and find out Anne was watching the neighbours in the evening to pass the time.

The diary

If you think about Anne, you’ll think of her dairy. The site also teaches about her letters, other writings and Kitty who Anne directed all her stories to.

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“The entire house is full of arguments. Mommy and me, daddy, mommy and madam, everyone is angry at each other. Nice atmosphere, right?" - Anne Frank, 27 April 1943 -

The Timeline

The story of the Frank family is intertwined with the story of the Second World War. We’ve payed special attention to these two timelines and highlighted the point where they've met.

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Current Day Anne

Prejudice, discrimination and anti-Semitism are of all times, but you can do something about it. Young people in particular can learn from history. DOOR has introduced a new format on the site, in which you are challenged to think about these themes with videos, frequently asked questions and personal stories from young people.

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"As long as this exists and I’m allowed to live it, this sunshine, this heaven that has no cloud, I’m not allowed to be sad." - Anne Frank, 17 February 1944 -