Unlocking a global digital brand

DOM Security

About

DOM Security Group is a global player in the field of security products. The group produces over 10 million products annually from 20 locations in Europe. IN10 helps DOM with the international brand strategy, a global e-commerce strategy, the creation of campaigns and the development of new propositions. With a Sitecore platform with spinoffs for brands and companies within the group at its core.

Result

DOM started the digital transformation in 2016. There is now a completely new digital brand (and brand portfolio) with a consistent experience across all touchpoints in the online and offline journey. In co-creation with the client, the blueprint for digital marketing and the guidelines, templates and training courses for marketers and sales have been developed, so that the transformation can be guaranteed and continued.

Awards

  • Winner of the Sitecore Experience Award

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A brand-new global platform

IN10 has set up the complete architecture, interaction and visual designs for both corporate and all 14 country specific sites. In addition, we collaborated on the integration of the Sitecore platform with product databases and local ERP systems so that the information about all touchpoints (from own site to reseller) is uniform.

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E-commerce roadmap

Based on customer insights, an e-commerce roadmap was then set up for both B2B and B2C sales. The first projects realized on the roadmap are a digital loyalty program for preferred resellers and a sales platform with completely updated UX.

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Design components

In order to have a uniform appearance across all touchpoints and to achieve maximum efficiency, a design system has been developed for DOM Security - a dynamic form of a brand guide. The system is set up in a user-friendly manner for an international team at various locations and includes illustration and animation elements, grids, motion and photography.

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Design system for the smartest port

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