Digital lifestyle campaigns
Instax / Fujifilm
Instax's instant success
Result
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In your face ads
Colour, colour and then some more colour. We took the fun of the new instax mini 9 colours and smeared them all over the ads, in which the product experience played a central part. The campaign consisted of a mix of awareness videos as well as retargeting ads aimed at conversion; all with same focus on fun experiences.
Catfluencer
In 2017 we started creating buzz around the mini 9 with Holland’s most famous cat: Dirkie (@dirkieeeeeeeeeee) and his girl human Lize Korpershoek. @lizekorpie is one of the youtube and instagram heroes of the instax audience; her cat has at least as many admirers.
Instax.nl
The campaign concept is translated into the online product experience at instax.nl. As 84% of our traffic comes from mobile, so the website is a mobile first concept. But of course it rocks on desktop just as much.
Bananas bananas!
‘The best thing about me, is that’s I’m a limited edition!’ This one mini 9 deserves some special attention. This Minions edition got its own mini campaign and temporary landing page. It’s all about experience!
I want that
We continuously engage with the audience through instagram. Sometimes we give the conversation a sweet little push with a give away. Always with great care and instant impact.
