Making all sports on-demand
NOC*NSF
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Training on-demand at sports associations
SportOn gets you in on the action at all the sports associations. The platform enables you to enjoy multi-sports without signing up for a full-time membership. A perfect fit for enjoying multiple sports in the age of flex-work. Every week you can pick a new sport. Try out some tennis or give golf a go. Everything is possible on SportOn.
The world of sports is changing fast
People are changing the way they work out. Less and less are signing up for a full-time membership at a single sports association. They want the freedom to try a training and find what fits. 37% of the Dutch who do sports on a monthly basis do so by practicing multiple sports. By enhancing the existing infrastructure of sport associations, with the flexibility of the digital age, we can reach out and cater to the new market for multi-sports.
How it works
Book the training that suits you, whenever you want, no strings attached. Multi-sports go center stage.
Sport stats
Rotterdam is the first city where you can book a one time training at more than 40 sports associations. The pilot is great for stats as well sports, giving a keen insight into the trends and interests of a wide array of sports fans. By analyzing and understanding the demand for sports in the city the associations can cater to the next generation of sports.
The campaign
With our multi-channel campaign we showed the sporting public how easy it is to find and book a training on the first platform specifically for sports associations. Advanced as well as the beginner, SportOn allows people to focus on the level of the challenge that suits them, when it suits them. Simply put: SportOn is shaking up sports and opening up opportunities with a new and exciting brand to match.
