Growing content

The Greenery

Fruit and vegetable inspiration

The Greenery is a corporation of more than 900 growers of vegetables, fruit and mushrooms. Research shows that Dutch people absolutely know that they need to eat fruit and vegetables, but that they find it hard to eat 200 grams of vegetables and two pieces of fruit every day. The Greenery was looking for a way to come into direct contact with consumers and help them eat more (local) fruit and vegetables.

Verse Oogst

With the Verse Oogst platform we inspire 160,000 people to eat more fresh fruit and vegetables every month. With simple but delicious recipes and useful tips for how you can best store and prepare everything. All information on Verse Oogst comes directly from the growers. People can therefore find all sorts of relevant and useful information about the origin and growers of all products on the website. Inspiration and information

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Platform

On the online platform verseoogst.nl there is recipe inspiration and product information, with which we inspire 160,000 people every month. The pages can be easily found through Google and visited from social media.

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Social media

Verse Oogst is active where the target group can be found: on Facebook, Instagram and Pinterest. Here we share recipe inspiration and product information, but we also interact with interactive formats and polls. 

Themes

Every season we develop a theme to inspire a new target group to get started with a certain product. These include: a theme page (incl. relevant tools and recipes) on verseoogst.nl, a social media campaign, collaboration with influencers, branded goodies and activations. 

Tools

With useful tools we help to get more fruit and vegetables in your daily schedule. For example, with the vegetable fruit machine. Click your weekly menu together and you are assured of a week full of fruit and vegetables. 

Inspiration in numbers

With the verseoogst.nl platform, we now inspire more than 160,000 people to eat more fruit and vegetables monthly. We have a fixed group of 54,000 fans on Facebook. With the themes we reach more than 2 million people in a year. This group views an average of 2.3 pages on verseoogst.nl and 28% of them return for more information.

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